Specialized lost me as a client years ago when they went after Eric at Revelate Designs(formerly Epic Designs). Apparently Specialized "owns" the word Epic. Same way they own "Roubaix", a town in France, and went after a Canadian bike shop named after that town. Fast forward....Specialized now recognizes backpacking,launches a bike and copies his bag system. No bueno. There are a bunch of small but extremely high quality innovators out there producing AMAZING bags. Support them first I say.
I share his pain. I started a windsurfing clothing company called "Force 9" I then had to roll over to Nike as they had trademarked the word "Force"! B!stards