So that you don't need to start from scratch, dig around on the forum for some posts by Jerry W? He constructed a seat sling and posted a pattern. Based on my experience with that pattern, I would suggest a second dear rail cinch strap, a bit longer sling length (to accommodate the second strap) and I have played with the idea before of fiberglass stays. Perhaps connect then to the bike via a rack mount seat post clamp. Since I have a Henry Shires tap tent (the homemade version), I would aim for one to be the correct length for a support for that.
Edit: here is the link to Jerry's bag
http://www.bikepacking.net/forum/diy-make-your-own-gear-%28myog%29/full-diy-bikepacking-kit/And I think I would use something like this
http://images1.mcmaster.com/mvA/contents/gfx/large/91705a500p1-b01l.png?ver=1404833011 to seat the fiberglass poles at the bike end; they would be held by tension from a strap.
Typed on my phone. Pardon the autocorrect.