JReeves
Location: Reno, NV
Posts: 145
|
|
« Reply #7 on: April 20, 2012, 01:22:04 PM » |
|
I've only been on here for just over a year, and in that year, it's easy to see the increase in the amount of traffic and posts. It's great!
I think everything mentioned so far is a great start. The reviews on backpackinglight are awesome, and as Chuck mentioned, maybe having some good detailed reviews with pictures and comparisons would be beneficial. This would also help in getting some new traffic from google and other search engines. I know when I'm looking into new purchases I frequently google "(Insert Product Name) review". So by having more detailed reviews, perhaps that could bring in some traffic of people that might not be exactly looking for bikepacking information, but could be potential new comers to the sport, as they're searching for related gear.
Facebook and Twitter both are very useful tools. And best of all, they're free! As the manager of a small business, I can tell you that it's worth the few minutes a day to post a little snippet, or quote, or anything really. Just something to get your business name(or website in this case) into someone's mind for even just a second is worth a lot. This also give the users on here a way to kind of cross promote. We can then "mention" you on twitter, and associate hashtags with certain posts, that again will introduce new people to something they might not know about. For instance i've gained a lot of cycling specific followers on Twitter and Instagram, I can only attribute this to my use of hashtags(#mbr #29er etc...).
I know that Mountain Flyer magazine just recently did a whole issue that was very bikepacking oriented, and even had full page spreads of a few nice rigs. I have no doubt that bikepacking is going to continue to grow, and I think it's definitely about to become much more "mainstream" than it is now. It just makes that much sense!!! haha. With that, you're going to get all the big guns in the industry pushing to get their name in the hat with it. So, now is as great of time as any to ride that wave. Bikepacking.net is the original, largest, and best, source for information and conversation of the sport(mtbr's new backpacking forum is growing, but this is still the staple). It might be worth a phone call, or email to several of the large publications just to gauge their interest in an article, interview, or even just a shout out. Again, just getting them to hear/read your url, is a huge start that can lead to big things!
With that said, I find it really cool that the forums and bikepacking community as a whole have grown kind of "organically". There has yet to be the large corporate guys telling you what's cool, and spending a ton of money to develop it. I know this is yet to come, and good things will come out of it(Salsa Cycles for example), but for now, there's something really rad and pure about guys making their own gear and piecing together bikes to take places and distances that even 10 years ago would have been nearly impossible. I can say that I'm proud to be part of the community, and I'm always eager to share it with others, which will keep it growing in that organic way.
|